As modern man pushes back the limits of timekeeping, so the hours seem ever more limited: today we all know the time, but who still has the time? When it comes to making watches that match style with precision, elegant dials with refined straps and bracelets, Hermès will never be hurried. Ever since the days when its expert saddlers stitched the leather straps that enabled a fob watch to be worn on the wrist, Hermès has taken deep satisfaction in its work as a watchmaker: the joy of marrying beauty and utility, of meeting a need and ravishing the eye. Taking pride, you might say, in charming time, and of seeing the dangerous serpent uncoil with grace, the better to serve that most kingly of virtues, punctuality.

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