What other retailer at the mall can offer you everyday savings of 35% on all merchandise – even before the sales and specials we so love having?
And how do NWJ deliver on that claim? It’s not just marketing babble; here’s the true inside scoop:
It began with the foresight of their founder, Hylton Rabinowitz, just two years into NWJ’s history (1985). Driven by the wish to offer exceptional jewellery at more reasonable prices than the industry norm, Hylton bought and incorporated into NWJ one of Durban’s oldest jewellery manufacturers, founded in 1928.
Ever since, up to 45% of their range has been manufactured by our in-house facility, today based at KZN’s Millennium Bridge Business Park. With state of the art computing and laser technology, it has 12,000 lines of manufacturing. Stones are individually set in place and polished by hand, while eagle-eyed gemmologists personally select all the stones that go into our jewellery.
Controlling their own channel of sourcing, manufacture, supply and distribution makes it possible to be first to market with great prices and equal (or better!) quality when compared with similar, imported products. They’ve never had that string of middle men that normally connects manufacturer with retailer, adding a mark-up at every stage and upping the end price. No middle men; just NWJ, you and yay for your spending power.