In 1860, Edouard Heuer had an obsession to master time and explore the tiniest fractions of this mysterious and mystical dimension with complicated mechanical instruments.
154 years later, TAG Heuer is the world leader in prestigious and high-precision chronographs. Thanks to a relentless quest for innovation, a passionate pioneering spirit and an uncompromising determination to push the boundaries of mechanical watchmaking, Edouard’s dreams have been turned into a reality.
Today our watchmakers and engineers stay true to the passion for innovation by constantly challenging conventional wisdom and taking the Brand to unsurpassed levels of precision.
TAG Heuer: Swiss Avant–Garde since 1860