It’s All About a Bike

10th November 2014


Here’s how the story goes: you buy a dynamic-looking Movado sports watch – all 250 layers of ultra-light carbon fibre perfected by Parlee Cycles, powered by a fine ETA caliber A07 Swiss automatic chronograph. Movado donates to World Bicycle Relief to celebrate the collab. What’s that you ask? Only a charity organization – operating in African countries, including our own! – that mobilises people through the power of bikes. As the charity states: ‘This is not a bike – it’s an engine for economic and cultural empowerment’. Love that. Love that there are already hundreds of thousands of bikes in the field. Love that the watches are so sexy and streamlined.

Check out the video for major feel-good points…