Tissot’s New T-Race

10th November 2014

Wondering who the gorgeous girl in the Tissot ads is? It’s NASCAR driving star Danica Patrick. She is one of their longest standing brand ambassadors – and the watchmaker’s first female brand ambassador – having joined them for the first time back in 2005. With its strong ties to motor racing, Danica makes a brilliant spokesperson alongside Moto GP luminaries like Thomas Luthi. “Danica is one of Tissot’s longest reigning ambassadors having worked with us since 2005 when she became our first female sports brand ambassador” said François Thiébaud, President of Tissot. “We are proud to announce the new Tissot T-Race Danica Patrick Limited Edition Watch which portrays the synergistic nature of our partnership with Danica, based on excellence in performance. We hope NASCAR fans can relate to Tissot accessible timepiece collections.”


Go behind the scenes here…