A 39-second clip, shot in black and white sees the in-demand model working her best seductive eyelash flutter. Her trademark catwalk strut introduces The Little Black Primer, a new top coat for lashes.
The 19-year-old was announced as the face of the brand in November. It marks her first major beauty contract, despite appearing in campaigns for Karl Lagerfeld and Givenchy.
Watch the ad here: